The Future. While influencers try to flaunt a glamorous life on social media, top celebrities are busy listing their business skill sets on LinkedIn. The evolution of fame may be the artist-turned-branding-empire… which may give A-listers plenty of financial freedom to fund the art they’ve always wanted to make.
Entertainment in the front, business in the back
Forget X (Twitter) and Instagram. The new celebrity hangout is LinkedIn.
- Actors like Ryan Reynolds, Gwyneth Paltrow, Mindy Kaling, and Jennifer Lopez are showcasing their business successes alongside their unique personalities and quirks.
- LinkedIn editor-in-chief Daniel Roth also says there’s been a 37% increase in pro athletes posting on the platform over the past five years, including soccer players like Amobi Okugo and Raphaël Varane.
Why the sudden influx of name-brand talent? Insider notes the celebrity-as-entrepreneur is now one of the differentiating tenants of being a star. It makes sense when Rihanna and George Clooney have both joined the nine-figure club because of their companies.
Or, in the words of PR agent Mark Borkowski, “The world has gone corporate.”