“Living alone vloggers” are influencing the rental market?

Together with

The Future. YouTube’s “living alone vloggers” — creators who romanticize the mundane tasks of living and flying solo — have become so admired over the last three years that they’re now a bonafide content genre online. Their growing popularity may reflect young people’s desire for personal space and financial independence in a time of economic hardship for many Americans.

The best part about living alone
The internet is obsessed with videos of people cooking, cleaning, and watching TV before bed inside their studio apartments — set against soft piano instrumentals.

  • Back in the day, content creator houses, from Jake Paul’s Team10 to the early TikTok houses like Hype House and Sway House, used to shape what was viewed as desirable on the internet. 
  • But, a slew of controversies hitting each one caused many to fall apart and pivot online interest to solo living.
  • Now, #livingalone has reached over 1.3 billion views on TikTok, and #livingalonediaries has reached over 429.4 million.

The new American dream
Searches for one-bedroom apartments jumped 15% from 2022 to 2023, according to Zillow. While there may not be a direct correlation between social media influence and rental market trends, pop culture does affect what young people search for — and they’ll keep searching for solo quarters as long as they have the desire to live alone.

Kait Cunniff

Kait is a Chicago-raised, LA-based writer and NYU film grad. She created an anthology TV series for Refinery29 and worked as a development executive for John Wells Productions, Jon M. Chu, and Paramount Pictures. Her favorite color is orange.


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