McDonald’s is dropping a Happy Meal for adults with Cactus Plant Flea Market
The Future. McDonald’s is expanding its limited-edition meal collabs, this time bringing in Cactus Flea Market to create a Happy Meal for adults who came of age in the 90s. Considering the success of collabs with Travis Scott and BTS, McDonald’s is proving that the cultural co-sign is a solid way to stay relevant amid Gen Z’s evolving diets.
Let’s dig into the McDonald’s collab with Cactus Plant Flea Market.
- According to Hypebeast, the fast-food chain is releasing a limited edition Happy Meal that includes some old-school McDonald’s toy characters that Millennials may remember from their youth.
- They include the Hamburglar, Grimace, and Birdie (all with four eyes because why not). There’s also a fourth custom toy called Cactus Buddy.
- Oh yeah, the food — you can either get a Big Mac or 10-piece chicken nuggets with fries and a drink, all put in a specially-designed box.
- Since this is essentially a streetwear drop for burgers, prices may vary in different markets… or on StockX (we joke).
Additionally, everyone who buys a meal will be automatically entered into a weekly prize draw to win branded merchandise. McDonald’s plans to give out a total of over $40,000 in merch, which includes apparel designed by Cactus Plant Flea Market and 10 “adult-sized, Grimace-inspired” chairs that cost an eye-popping $599.
The meals and the merch release October 3.
Childhood in a box
According to McDonald’s USA chief marketing and customer experience officer Tariq Hassan, the restaurant is “taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans.” It’s “Disney adults,” but for McDonald’s.
Or, as one person commented on Instagram, it’s “90s childhood on acid.” Looking at the toys, we can’t argue with that.