Instagram unrolls Threads

Instagram launches a Twitter competitor

Together with

The Future. In a surprise, early release, Threads is now available for iOS and Android in over 100 countries. While Threads may be nothing more than Meta’s classic formula of copying and pasting the functionality of rival apps, the built-in user base and a commitment to keeping features consistent could make Instagram the ecosystem to share your photos and hot takes.

The new nest?
Meta wants to take Twitter’s throne with the rollout of its new text-based app Threads.

  • Users can simply connect their IG accounts to the new platform to get started.
  • Posts can be up to 500 characters long and include videos up to five minutes.
  • Considering Instagram already has two billion monthly active users, Threads’ user count may eclipse Twitter’s 330 million in a short time.
  • It also gives users a Twitter competitor that’s connected to the “fediverse” — the decentralized social media protocol that Mastodon is also a part of.

Threads is dropping just as Twitter is wrapping up a pretty chaotic weekend, thanks to the implementation of “temporary rate limits” that capped how many tweets users could view per day, putting the popular TweetDeck tool behind the Twitter Blue paywall, and losing many users to Bluesky — a Twitter-incubated platform that Musk cut funding to.

If Threads doesn’t quite take off, maybe there’s no replacing Twitter… maybe it’s just the beginning of the end of the social networking era.


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