Together with
MrBeast, the most-followed YouTuber on Earth, has acquired the creator-focused job search platform Vouch to help connect influencers with potential team members.
The Big Picture: Hiring in the creator economy is a wild west of DMs and emails. A one-stop shop for prospective employees who want to work in the space to show their CVs could be key for creators to build out their operations.
Between the Lines: Vouch, founded by ex-Cameo employee Marty Pesis with funding from investors like Seven Seven Six and Shrug Capital, is now under new management.
- MrBeast’s Beast Industries has acquired the startup for an undisclosed amount.
- Creators can create hiring profiles and list job openings (like, you know, an actual business), while prospective employees can share their CVs, share skills, and list references.
- Vouch also has an AI-powered recommendation system for matching creators with job candidates and pages where influencers can highlight their team members.
- MrBeast already plans to use Vouch for his own internal hiring. Creators like Yes Theory, the Stokes Twins, and Danny Duncan have also used it.
Closing Thoughts: With Goldman Sachs estimating that the creator economy will be a $480 billion industry by 2027, platforms like Vouch hope to bring organization around hiring and job openings — essentially a LinkedIn of the creator economy. We wouldn’t be surprised if some universities offering creator-focused majors move fast to ink a partnership with Vouch in an effort to establish a bonafide “career path” for students.
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