MrBeast, the most-followed YouTuber on Earth, has acquired the creator-focused job search platform Vouch to help connect influencers with potential team members.
The Big Picture: Hiring in the creator economy is a wild west of DMs and emails. A one-stop shop for prospective employees who want to work in the space to show their CVs could be key for creators to build out their operations.
Between the Lines: Vouch, founded by ex-Cameo employee Marty Pesis with funding from investors like Seven Seven Six and Shrug Capital, is now under new management.
MrBeast’s Beast Industries has acquired the startup for an undisclosed amount.
Creators can create hiring profiles and list job openings (like, you know, an actual business), while prospective employees can share their CVs, share skills, and list references.
Vouch also has an AI-powered recommendation system for matching creators with job candidates and pages where influencers can highlight their team members.
MrBeast already plans to use Vouch for his own internal hiring. Creators like Yes Theory, the Stokes Twins, and Danny Duncan have also used it.
Closing Thoughts: With Goldman Sachs estimating that the creator economy will be a $480 billion industry by 2027, platforms like Vouch hope to bring organization around hiring and job openings — essentially a LinkedIn of the creator economy. We wouldn’t be surprised if some universities offering creator-focused majors move fast to ink a partnership with Vouch in an effort to establish a bonafide “career path” for students.
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