The Future. Jimmy Donaldson, aka MrBeast, the most popular YouTuber on the planet, is suing Virtual Dining Concepts (VDC), the ghost kitchen behind his MrBeast Burgers, because, well, they’re apparently “disgusting” and unsanitary. That’s quite the 180 from the vibe of his triumphant brick-and-mortar opening at the American Dream Mall in New Jersey. But the drama may be proof that managing quality across a loose chain of kitchens is a haphazard, if not nearly impossible, task.
MrBeast is torching the ghost kitchen charged with making his branded burgers.
- MrBeast’s lawsuit alleges (with plenty of evidence) VDC has served burgers that are raw and “inedible,” in unbranded packaging, and delivered late.
- The reviews are brutal, with MrBeast claiming the “revolting” burgers have done serious harm to his brand — virtual MrBeast Burger restaurants have a ratings average of less than two stars.
- He says he shared his concerns with VDC, but the company was more focused on expansion than quality control (1,700 restaurants were fulfilling orders as of last year).
- Donaldson now wants to be granted the right to end the partnership altogether, especially considering he “has not received a dime” from the partnership.
VDC has clapped back, of course, stating MrBeast’s allegations are fake and the lawsuit was only filed after the YouTuber tried to renegotiate his contract (to take more control of the brand) and was rebuffed. VDC even claimed MrBeast’s brand popularity was fueled “in part because of the MrBeast Burger brand itself.”
We’ll see how this all shakes out… but, in the meantime, VDC proclaims “it is business as usual” for those who want to order a MrBeast Burger. Okay, then.