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MrBeast’s next stunt: unicorn status

MrBeast (Jimmy Donaldson) is looking for outside equity for the first time to expand further into restaurants, merch, and consumer goods.

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Courtesy of MrBeast via YouTube

MrBeast’s next stunt: unicorn status

 

The Future. MrBeast (Jimmy Donaldson) is looking for outside equity for the first time to expand further into restaurants, merch, and consumer goods — all industries where he has created thriving businesses. Already backed by his management team at Night Media, which just inked a strategic partnership with The Chernin Group, Donaldson might make investing in individual influencers a mainstream asset class.

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MrBeast is open for business. According to Axios, Donaldson is on the hunt for $150 million in funding for his overall business, which would give the entity a $1.5 billion valuation.

What makes Donaldson worth that much?

  • He has the fifth-most subscribed YouTube channel in the world, with 107 million subscribers and plenty of ad revenue.
  • His ghost kitchen concept, MrBeast Burger, operates in 1,000 locations in the US, the UK, and Canada and “has shared over $100 million in revenue with restaurants across America.”
  • He just opened the first brick-and-mortar MrBeast Burger in New Jersey, breaking the record for most burgers sold at a single location in a day.
  • His snack brand, Feastables, made $10 million in revenue in just the first few months after launching in January.

Forbes estimates that Donaldson makes more than $54 million a year… so, yeah, expect that funding to come in very soon.