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The Future. The NBA’s first TV negotiations in a decade are set to be a big win for the league thanks to massive checks from NBC, Amazon, and Disney that are recalibrating who the major players are in the sports-rights market. The windfall from the deals will increase annual fees for the NBA by 2.5x to about $7 billion — a multiplier that could send yearly salaries for some top players over $100 million because of players’ share in 51% of the league’s revenue.
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So, how does the math on the NBA’s $76 billion in media revenue over 11 years break down once the ink dries?
- NBC would pay $2.5 billion per year to show 100 games per season, with half playing exclusively on Peacock (a big win for the streamer).
- Amazon would pay $1.8 billion for regular-season and playoff games to stream on Prime Video and get a chance to exhibit the conference finals.
- Disney would pay $2.6 billion a year for fewer games than its usual package and exclusive rights to the NBA Finals, while also being able to show games on ESPN’s upcoming streamer.
- Warner Bros. Discovery, which has historically always aired NBA games, hasn’t won any rights packages yet but has the option to match an offer.
In other words, everybody has to pay to play.
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