Netflix Debuts “Netflix Bites” Restaurant in Vegas

Netflix has officially released one of its most ambitious projects yet — an upscale restaurant on the Las Vegas strip called “Netflix Bites” that puts popular movie and TV IP onto your dinner plate.

The Big Picture: Netflix hopes that Netflix Bites (which it had road-tested as pop-ups in recent years) can combine two popular trends — themed dining experiences and cultural franchises — to become a new destination for Vegas visitors. If successful, it could launch a food franchise literally built on favorite franchises… and bring Netflix a little closer to becoming The Walt Disney Company of the streaming world.

Behind the Scenes: If you’ve ever watched Stranger Things and thought, “I’d like a slice of that Surfer Boy Pizza,” then your dreams have come true.

• The pop-art, pastel-decorated Netflix Bites has opened for a one-year restaurant in residency at the MGM Grand — it’s currently accepting walk-ins, and it’ll start accepting reservations on February 20th.
• It features dishes from over 30 different Netflix properties, including Bird Box, Glass Onion, Bridgerton, Wednesday, Selling Sunset, and WWE RAW — allowing the restaurant to experiment with several different types of cuisine.
• And because Netflix is first and foremost an entertainment company, some dishes feature interactive easter eggs — such as the aforementioned Stranger Things pizza box including a number that diners can call to hear a greeting from characters on the show.

Final Order: Netflix Bites is novel for the type of restaurant found in Vegas, which are typically “tied to a celebrity chef, or it’s tied to a chain, or it’s tied to a specific cuisine,” according to MGM executive chef Russ Hurry. By being tied to a constant flow of new IP, the restaurant could thrive on a rotating menu that keeps customers coming back for more.