The Future. Netflix is luring as many people as possible to its gaming service by turning your phone into a controller. The gambit may make Netflix-gaming adoption as simple as scrolling for something to watch. But, the streamer may need to ensure that it has enough high-quality titles to entice people to actually give it a go. What will be Netflix Gaming’s version of House of Cards?
Mobile for your TV
Netflix wants you to play its video games on your TV… by using your mobile device.
- App developer Steve Moser found a line of Netflix code that reads, “A game on your TV needs a controller to play. Do you want to use this phone as a game controller?”
That makes sense for a company that wants, per Netflix VP of external games Leanne Loombe, “Netflix games to be playable on every Netflix device that you have.” Retrofitting your phone is the best way to do that.
Despite the fact that less than 1% of users play Netflix games (according to an August 2022 report from Apptopia), Netflix is doubling down on gaming as the best way to level up growth.
Launching in 2021, Netflix has already released over 55 titles, mostly based on popular IP, and has already announced another 40 for release this year. But the real test will be the eventual release of an upcoming AAA game that the streamer is currently looking for a director for.
And with a cloud-gaming infrastructure in the works, Netflix may be looking to take on PlayStation and Xbox.