Insider updates its newsroom with AI

Insider is experimenting with ways to use generative AI in every facet of its newsroom

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The Future. Insider is experimenting with ways to use generative AI in every facet of its newsroom, with a team of veteran journalists leading the way in creating a best practices framework. If AI does become part of the workflow, it has the potential to displace lower-level editorial staff and put extra emphasis on the role of editors.

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According to its global editor-in-chief Nicholas Carlson, Insider wants to be ahead of the curve in incorporating AI into its journalism.

  • The publisher has set up a working group of “very experienced, seasoned journalists” to start experimenting with ways generative AI could responsibly be used in the newsroom.
  • That includes using AI-written text in pieces, generating outlines, fixing typos, crafting headlines that are SEO friendly, and even helping come up with interview questions.
  • Carlson didn’t rule out that one day full stories may be written by AI… but they’ll need to be fully vetted by a human editor.

Unlike BuzzFeed, which is also testing using generative AI to write stories, Carlson said that Insider wouldn’t disclose if AI has been used to write an article — it will only list a blanket policy about AI on its editorial policies page.

Sorry, no “Buzzy the Robot” for Insider. We’ll see how the greater journalism industry feels about that.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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