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Renowned Japanese fashion designer Nigo has unveiled that he’s becoming the first creative director of the popular Japanese convenience store chain FamilyMart.
The Big Picture: Nigo is famous for being an innovative (and very busy) artist. Taking on FamilyMart gives him a pretty blank canvas to turn a brand with little distinct personality into a conversation starter… potentially inspiring companies of all sizes to give their stores an artistic refresh.
Behind the Curtain: Nigo is stacking the FamilyMart gig on top of running streetwear label Human Made, being the creative director of fashion brand Kenzo, and collabing with brands all across the luxury landscape.
- Nigo will design a new generation of stores (there are currently 16,000 in Japan and 8,000 internationally) and new product categories.
- He’ll also craft marketing campaigns and design in-store signage.
- But he won’t be designing any apparel (though we wouldn’t be surprised if there’s a Human Made collab at one point).
- His presence in the brand will start to be felt in Spring 2026.
The Future: Announcing the partnership, Nigo said that convenience stores (called “konbini”) “best embody Japan’s unique lifestyle and culture” (collaborator Pharrell Williams once called FamilyMart the “best candy and snack oasis ever”). Nigo clearly takes great pride in bringing his creativity to all aspects of his home country — he once even designed a public restroom. As consumers fall back in love with the brick-and-mortar experience, elevating even the most average of retailers could be the spark that ushers in a new era of artistry in public spaces — a Renaissance for the modern age.
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