Nike boxes up RTFKT

Nike has acquired NFT shoe tastemaker RTFKT.

Together with

Nike boxes up RTFKT


The Future. Nike has acquired NFT shoe tastemaker RTFKT, which will help the storied shoe brand enter the metaverse in a big way. By partnering with RTFKT, Nike may look at the digital sneaker revolution. Not just as a great way to roll out digital sneakers on virtual platforms but also as a potential augment to its existing shoes with AR overlays, transforming any Nike shoe into something even more imaginative.

Digital swoosh
Nike wants you to get your kicks on the blockchain.

  • Nike has acquired NFT shoe company RTFKT for an undisclosed amount.
  • While specific details of the partnership also haven’t been revealed, it’s safe to say that RTFKT’s tech could give Nike a strong avenue into both virtual sneakers and outfitting the metaverse.

RTFKT, which is only one year old, is already on a hot streak, selling its first pair of sneakers back in October 2020 for 30 ETH (roughly $115,000) and selling another collection in February 2021 for $3.1 million.

Nike, on the other hand, has been tip-toeing its way into the metaverse, including pulling back the curtain on its fitness-focused Nikeland (a digital recreation of its Beaverton, Oregon HQ) inside Roblox, and also a slim roster of digital sneakers.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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