Together with
Nike and Kim Kardashian’s SKIMS are partnering on a new brand called… you guessed it… NikeSKIMS.
Why It Hits: Despite competing with Adidas to be considered the top athletic apparel and footwear brand in the world, Nike has been looking for a cultural and financial turnaround after slumping sales. Meanwhile, SKIMS is one of the biggest success stories in the fashion industry, with dreams of getting into the athletic space. By partnering up, both brands get what they want.
Behind the Collab: NikeSKIMS is making a big move to join the ranks of Nike-owned brands like Air Jordan and Converse.
- NikeSKIMS, which will debut this spring and launch globally in 2026, will include a “lifestyle-leaning womenswear line” of apparel, footwear, and accessories, per Highsnobiety.
- The ultimate goal is to develop “body-fitting activewear for women,” according to Bloomberg — a clear play for the athleisure industry, which is a $400 billion market.
Final Purchase: Nike has started to make a concerted effort to enter the women’s apparel market, even putting WNBA’s Caitlin Clark, sprinter Sha’Carri Richardson, and gymnast Jordan Chiles at the center of its Super Bowl ad. And SKIMS is already making waves in sports, becoming the official underwear partner of the NBA (yes, men’s basketball!). It turns out that Nike is also the official uniform and apparel provider of the league.
If the partnership is a win for both brands, it wouldn’t be surprising if Nike acquired SKIMS, as it did (briefly) with RTFKT when virtual fashion was trending.
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