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The Future. OpenAI has come out swinging with the “prototype” of a search tool called SearchGPT, which is already being tested with 10,000 users. Its rollout could push the search business fully into the AI era as Google ramps up its own efforts. And considering OpenAI’s major cash burn, building an ad business around SearchGPT could create the firm’s biggest revenue generator yet.
Search and destroy
Here’s how SearchGPT works, per The Verge:
- Users type their query in a textbox with the words, “What are you looking for?” (i.e., music festivals in your area or the best time to plant tomatoes). SearchGPT then presents a list of answers with a summary generated by AI.
- Each answer prominently cites and links to where it got its information — a model developed in partnership with the publishers who have struck a deal with OpenAI (WSJ, AP, Vox Media).
- You can then ask the chatbot follow-up questions, click a sidebar that contains more sources, or ask for a “visual answer” (which uses Sora to provide AI-generated videos).
- Publishers will be able to opt into having their content used for SearchGPT while not allowing it to be used to train OpenAI’s other systems.
- Eventually, the tool will be integrated into ChatGPT, giving the conversational chatbot more robust and up-to-date data on which to draw.
The official announcement of SearchGPT is probably giving Google and AI-search startup Perplexity plenty of headaches. Google has been preparing for this moment by bringing AI summaries to its search engine and peppering the tech across the Search ecosystem.
But Perplexity, which is in hot water over plagiarism allegations, may soon start to look like the AskJeeves of 2024.
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