Boye: Gotcha. So, VR?
Boye: Ok, and like glasses and all that?
Ben: We like to let the market decide what the best display will be.
Boye: But, the computing platform is all the same?
Ashley & Ben: Correct.
Boye: Does that mean someone like a Magic Leap could create holograms for VNTANA?
Ashley: They could use our platform to power experiences on Magic Leap.
Boye: Gotcha. Recently on Facebook, I saw this demo of this lady in China holding what looked like a fan, and it produced what felt like the most real version of a hologram I’ve ever seen. I was tripping out. What’s that technology?
Ashley: Yeah, exactly like you said, it’s a very fast-moving fan with LEDs on the blades. It’s spinning so fast that you lose the blades and you just see the LED light that is making your brain think, ‘that’s a floating hologram there.’ They’re really cool. They’re great for signage. If people want a floating hologram logo, that is the way to go. What we really focus on is that consumer engagement and data collection piece.
Boye: Gotcha, gotcha. What’s been the hardest day for you?
Ashley: Oh my gosh.
Ben: (laughing) I don’t know. I don’t know if that’s something we can talk about on here. I’ll talk about a hard day that had a great ending, which was one of the first experiences we ever did. It was for Microsoft. They did a hologram concert for a bunch of influencers, and pretty much everything that could have gone wrong that day was going wrong. A truss almost came down on top of people at the venue. They sent the wrong projector lens.
Ashley: You ran over a fire hydrant.
Ben: I ran over a fire hydrant at six in the morning when we went to pick up the projector lens! There was a parade. We drove down the wrong side of the road for like a hundred fifty yards to avoid the parade. It was one of those days where you’re like, ‘I don’t know if this is gonna happen. I don’t think this is going to happen. I really don’t think it’s going to happen,’…And then we pulled it off! So, when we pressed play at the end of it, and the crowd went nuts. High highs and low lows that day.
Boye: I like that.
Ashley: Yeah that that was definitely a memorable one. I think mine was probably at the at the US Open in 2015 for Mercedes.
Ashley: We did the Hologram of Roger Federer. You could throw him a ball and play tennis with him.
Boye: Oh yeah!
Ashley: I was there the whole 2 weeks with one of our developers, and there were just use cases we didn’t think of. You know, when you don’t have a lot of time to test and a lot of people to test with…Someone walked up and they didn’t have a right arm. Our software recognizes your body, and we had only programmed it for right hand, so I’m sitting there with Bork in a closet, coding to fix this.
Boye: They had lost their arm?
Ashley: They had lost their arm and they couldn’t do the experience. I felt awful. So, we literally fixed it on the spot, had him go back, and then he could do the experience. But, I felt terrible.
Ben: Just a shout out to Bork for coding in the closet on several of our early gigs. #codinginthecloset.