The Future. Redbox has struck a deal with TikTok to bring content to its famous red DVD kiosks. It’s another move by Chicken Soup for the Soul Entertainment, which Redbox is a subsidiary of, to boost revenue during a challenging year… but it shows the company isn’t afraid of experimenting with out-of-the-box ideas to capture the attention of younger audiences.
Redbox is hoping to go viral with its new TikTok partnership.
- Redbox will show “top content” from TikTok on over 3,000 kiosk screens.
- Brands will be able to buy advertising space that runs alongside the TikTok video, giving both companies another way of generating revenue.
Redbox has over 31,000 kiosks across the country, with the vast majority in high-traffic areas like grocery stores, strip malls, and other retailers. So, there’s a lot of opportunity for this partnership to grow.
Just don’t forget to pick up a Blu-ray.