The rise of restaurant subscriptions

The Future. Restaurants are jumping on a growing trend and offering monthly subscriptions to diners. The move aims to ensure steadier cash inflow and entice loyal customers with specialized deals and offerings. As subscription models get more and more popular, those who join the trend may be on to something — we could be on the cusp of a whole new way of eating.

Subbed to the sub
Restaurants are trying out a new business model — subscriptions.

• Large chains like Panera Bread and P.F. Chang’s are experimenting with subscription models to lock in steadier revenue and customer visits.
• Subscriptions include everything from unlimited drinks to free delivery.
• Even Michelin-starred restaurants like Gravitas are joining the fun: Gravitas Supper Club offers subscribers a three-course takeout meal for $130 per month.

Elsewhere, bars like El Lopo provide members with their favorite dishes each time they come in, as well as the ability to gift a free drink to anyone in the bar.

Trending
The subscription model has been a growing trend as of late. According to Rocket Money, the average American had 6.7 subscriptions in 2022, up from 4.2 in 2019.

It’s the same strategy that skyrocketed Amazon’s success. By pioneering its Prime subscription model, the tech giant completely upended the world of delivery and became one of the biggest businesses in the world with its promise of two-day shipping — though some may say it’s taken things too far.

Still, can restaurants do the same? Perhaps, but only time will tell.