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Sam Altman’s World web3 project — formerly known as Worldcoin — is developing a tool that would allow humans to link their AI agents with their digital identities, so others online can verify that their actions are truly on behalf of a real person.
The Big Picture: AI agents are poised to be all the rage for the average person who wants to use AI to complete tasks. That leaves open a lot of room for fraud.
Behind the Curtain: World is warning people of a future — one that many of the people involved with the company helped create — where a person’s online profile and an AI agent are indistinguishable.
- So, World is creating a suite of “proof of human tools,” starting with its flagship tech of scanning your eye with a metal orb (which once was previously used for crypto).
- The orb then assigns a person a “unique identifier on the blockchain to verify that you’re a human,” per Techcrunch. It’s called a “World ID.”
- Users can then “license” their AI agents or even a network of agents to act publicly on their behalves — verifying their actions with the human identities behind them.
The Future: Sam Altman certainly knows how to time things — OpenAI just announced an agentic AI system, “Operator,” which already has deals in place for brands like Uber and DoorDash. By ensuring that an AI agent can be linked back to a human — the blue check of AI — that could speed up the adoption of the tech with both customers (who may be wary of letting AI do things for them) and businesses (who may be reluctant to grant AI agents access to their sites).
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