Together with
TikTok, Spotify, and Apple Music have launched a new feature to drive cross-app traffic to fuel discovery and listenership for artists… and even more engagement for the platforms.
Why It Sings: For the past few years, music-streaming services and TikTok were growing into sworn enemies — TikTok was encroaching into music, while music streamers were becoming social platforms. By making it easier for users to bounce between apps, expect a new breed of hitmakers to top the charts.
Between The Plays: The new “Share to TikTok” feature is the olive branch the music industry has hoped for… and a final nail in the coffin for the now-defunct TikTok Music.
- Users can share songs, albums, playlists, and audiobooks from Spotify and Apple Music to TikTok, which will link back to the streamers.
- Users can then use the songs in posts, Stories, or DMs.
- The feature allows platforms to be used for what they do best — driving trends on TikTok and actually playing music on streamers.
Final Track: Artists will likely be psyched that TikTok and streamers are getting on good terms. 67% of TikTok users reportedly search for new music after hearing clips of it on the platform. By making navigation to that music just a click away, expect that number to go up… meaning more money for everyone involved. We wouldn’t be surprised if more artists started beefing up their presence on TikTok to help drive new fans to their music.
TOGETHER WITH CANVA
No design skills needed! 🪄✨
Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.