Can social media make you pay?
The combination of Apple’s 2021 data privacy changes and the recent economic contraction has reduced digital ad spending and hurt social media platforms.
Content
Starbucks takes their coffee to Twitch
Starbucks takes their coffee to Twitch The Future. In its first Twitch marketing effort, Starbucks has employed the freestyle rapper and influencer Harry Mack to recommend their coffee to his viewers via improvised rap verses. If it works, this kind of partnership could give creators a new option to avoid burnout — and give […]
The rise of restaurant subscriptions
Restaurants are jumping on a growing trend and offering monthly subscriptions to diners. The move aims to ensure steadier cash inflow and entice loyal customers with specialized deals and offerings
Disney might cut ‘Ant-Man’ down to size
Ant-Man and the Wasp: Quantumania had a strong release at the box office.
TikTok Shop grows brand participation in the US
TikTok Shop grows brand participation in the US The Future. TikTok’s onboarding more brands for their US Shop feature, which allows companies to sell products on TikTok via a full online checkout service. The platform has had mixed success with Shop globally, but if the test phase yields good results, Shop may come to […]
Super Bowl ads can show us where the economy is going
Super Bowl ads are the most expensive ad placements in the US.
The online retail problem
In the last decade, Amazon and other megaretailers have championed the affordable abundance movement: get practically anything delivered to you anywhere for cheap.
Buying used > new
Not too long ago, brands refused to engage in resale because they feared it would hurt the sale of their new products, but now they’re warming up to the idea as demand shifts.
Big brands pass price hikes off to consumers
Inflation is still high, and major brands are coping with higher production costs by pinning them on consumers through price hikes.
Hasbro jeopardizes share value by alienating customers
Hasbro, Inc. has caught flak recently for their increased efforts to monetize their popular brands.