Big brands pass price hikes off to consumers
Inflation is still high, and major brands are coping with higher production costs by pinning them on consumers through price hikes.
Content
Hasbro jeopardizes share value by alienating customers
Hasbro, Inc. has caught flak recently for their increased efforts to monetize their popular brands.
Disney averts a leadership proxy war
The proxy battle raging between reinstated Disney CEO Bob Iger and activist investor Nelson Peltz ended yesterday after Iger announced a corporate reorganization initiative that satisfied Peltz.
Movie theaters upgrade their menus
To offset debt and low attendance, theater chains are launching creative food initiatives to generate more revenue. The days of mere popcorn and soda are gone
The younger generations aren’t wine-ing down
As vino fails to capture the millennial and Gen Z markets, winemakers speculate that vino’s “inherent elitism” is turning off young drinkers.
Prime’s UFC deal proves influencer businesses can go big
The UFC has just signed a multi-year sponsorship deal with Prime, the sports drink label owned by YouTubers Logan Paul and KSI.
Advertisers spend less but experiment more
Huge changes to data privacy rules and competition in the attention economy have crippled traditional digital advertising.
Twitter revokes free access to its API
Twitter announced that it will stop providing free access to the Twitter API on February 9th, offering a “paid basic tier” in its stead.
The battle of the Shorts
These days, it seems like everyone’s trying to become TikTok.
How brands are fielding the Super Bowl
Amid mass layoffs and economic uncertainty, brands are debating whether or not to splurge $7 million on a national Super Bowl ad in 2023.