High schoolers band together to save the mall
A Boston-area mall tapped students from a local private school to see if they could come up with creative ideas to save the space from irrelevance in the age of e-commerce.
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Gamma updates the record label
Former Apple exec Larry Jackson is launching a new record label called Gamma with some of the biggest names in hip hop.
Movie theaters beg for more movies to show
Thanks to the cost of making movies during COVID and the desire to pad new streaming services with fresh content, theater chains have far fewer films to show than typical.
Bluesky takes flight… privately
Bluesky, the decentralized social platform that has been a pet project of Jack Dorsey for years, released an invite-only app last month… meaning a public debut is on the horizon
Can social media make you pay?
The combination of Apple’s 2021 data privacy changes and the recent economic contraction has reduced digital ad spending and hurt social media platforms.
Starbucks takes their coffee to Twitch
Starbucks takes their coffee to Twitch The Future. In its first Twitch marketing effort, Starbucks has employed the freestyle rapper and influencer Harry Mack to recommend their coffee to his viewers via improvised rap verses. If it works, this kind of partnership could give creators a new option to avoid burnout — and give […]
The rise of restaurant subscriptions
Restaurants are jumping on a growing trend and offering monthly subscriptions to diners. The move aims to ensure steadier cash inflow and entice loyal customers with specialized deals and offerings
Disney might cut ‘Ant-Man’ down to size
Ant-Man and the Wasp: Quantumania had a strong release at the box office.
TikTok Shop grows brand participation in the US
TikTok Shop grows brand participation in the US The Future. TikTok’s onboarding more brands for their US Shop feature, which allows companies to sell products on TikTok via a full online checkout service. The platform has had mixed success with Shop globally, but if the test phase yields good results, Shop may come to […]
Super Bowl ads can show us where the economy is going
Super Bowl ads are the most expensive ad placements in the US.