AMC Theatres tries to keep the apes in line
After investors blocked AMC from creating new shares in the company, CEO Adam Aron announced a special dividend called AMC Preferred Equity units… aka “APE.”
Content
Warner Bros. Discovery unveils new post-merger entertainment strategy
CEO David Zaslav is making his mark on the newly formed Warner Bros. Discovery, announcing sweeping changes to its streaming platforms, film-release strategy, and investment in HBO shows.
Doja Cat gives a masterclass in celebrity brand partnerships
With recent marketing partnerships with Taco Bell and JBL, Doja Cat is proving how authenticity, creative control, and risk-taking are paying off.
Netflix’s ad ambitions meet a hungry market
Netflix’s ad tier is debuting just as brands are desperate to get their advertising on the limited space available on current streaming platforms, giving Netflix plenty of supply and the upper hand in negotiations.
Metaverse real estate gets artsy with The Row
A new high-class virtual housing development called “The Row” is bringing together some of the world’s most renowned artists and designers.
Brands program user-generated content to get the word out
Brands (especially those in beauty, fashion, and food and beverage) are spending more of their social media marketing budgets on user-generated content.
Solana mints a brick-and-mortar store
Solana is opening a physical store in New York City called Solana Spaces, which will essentially be the Apple Store of the crypto world.
Streamers que up virtual product placement
Film and TV streaming services are testing virtual product placement.
UTA bulks up with private equity investment to compete in bigness
UTA’s new funding infusion from private equity firm EQT Partners will give the agency the fuel to scale in an effort to compete with CAA and WME.
Private equity parks money in Hollywood despite recession ripples
In just over a year, P.E. firms have poured money into the ambitions of veteran execs to form production powerhouses that can make scripted and unscripted content for the dozens of streamers in need of new projects.