a16z writes a check for Adam Neumann’s real estate comeback
VC firm Andreessen Horowitz (a16z) has ponied up a huge check for WeWork founder Adam Neumann and his new community-driven apartment rental platform, Flow.
Content
Female celebrities pour money into wine
Stars like Cameron Diaz and Mary J. Blige are uncorking major investments into winemaking, hoping to modernize the classic beverage for 21st-century preferences.
Lyft is turning vehicles into ad spaces
Lyft is rolling out a dedicated advertising network that will soon bring marketing opportunities to the screens of every Lyft-branded vehicle.
AMC Theatres tries to keep the apes in line
After investors blocked AMC from creating new shares in the company, CEO Adam Aron announced a special dividend called AMC Preferred Equity units… aka “APE.”
Warner Bros. Discovery unveils new post-merger entertainment strategy
CEO David Zaslav is making his mark on the newly formed Warner Bros. Discovery, announcing sweeping changes to its streaming platforms, film-release strategy, and investment in HBO shows.
Doja Cat gives a masterclass in celebrity brand partnerships
With recent marketing partnerships with Taco Bell and JBL, Doja Cat is proving how authenticity, creative control, and risk-taking are paying off.
Netflix’s ad ambitions meet a hungry market
Netflix’s ad tier is debuting just as brands are desperate to get their advertising on the limited space available on current streaming platforms, giving Netflix plenty of supply and the upper hand in negotiations.
Metaverse real estate gets artsy with The Row
A new high-class virtual housing development called “The Row” is bringing together some of the world’s most renowned artists and designers.
Brands program user-generated content to get the word out
Brands (especially those in beauty, fashion, and food and beverage) are spending more of their social media marketing budgets on user-generated content.
Solana mints a brick-and-mortar store
Solana is opening a physical store in New York City called Solana Spaces, which will essentially be the Apple Store of the crypto world.