TheFutureParty
A Community-based Media Company
Gen Z has run out of money this year, resulting in decreased spending across various retail, product, and service categories. The Big Picture: There’s nothing more desirable to brands than young consumers — the generation that drives trends and builds lifelong customers. When they stop spending, it can have a ripple effect across culture. Behind […]
These days, it’s an employers’ world, and workers are just living in it. The Big Picture: During the post-pandemic “Great Resignation” from 2021 to 2023, employees had the upper hand and used it to negotiate for pay raises, benefits, and remote-work options. That era is over — and employers are gaining back all the ground they […]
Despite legal requirements that limit many workdays to eight hours, most workers today can never really disconnect from their jobs. The Big Picture: Today’s average worker has a workday that starts before they wake up, continues after they’ve gone to sleep, and even dominates their weekend. Remote workforces and corporate communications apps like Slack and […]
Young people — especially college grads — face an extremely punishing job market. The Big Picture: The pool of available jobs, especially those that require a college degree, is shrinking. Over 40% of college graduates in their early- to mid-20s are working jobs that don’t require a college degree, and one in five job seekers […]
The rise of Ozempic has enabled Americans to maintain unrealistic body standards and seek similar shortcuts for body sculpting and muscle gain. The Diagnosis: The quest for “miracle cures” for weight loss and body sculpting has existed for centuries. But data has shown that easy hacks like vibrating belt machines and shake weights are mostly ineffective compared to […]
Dropping out of college has long been glamorized by Silicon Valley. But now, Big Tech has grown so hostile to academia that Gen Z hopefuls are seeking to avoid it entirely. Why It Hits: Big Tech is increasingly enticing young men to forgo college –– which some consider wasteful and dogmatic –– in favor of […]
Gen Z is using buy now, pay later platforms to fund their vacations. Why It Hits (The Wallet): Young people don’t typically have the means to afford increasingly expensive airline tickets and hotel stays. But they also don’t want to miss out on the action of experiencing them, especially as social media creates the illusion […]
Silicon Valley execs, celebrities, and athletes are trying out a new form of extreme meditation called “dark retreats,” which literally puts people alone in a dark room with no technology and only minimal supplies and amenities. Why It Hits: High-rolling tech elites and celebrity names going to extreme lengths for a spiritual awakening isn’t anything new. But while […]
The old-school practice of networking — building professional relationships over the course of years — is becoming an increasingly important employment safeguard as AI upends the workplace. The Big Picture: AI and remote work have disrupted every aspect of the job market, including what entry-level jobs still exist, how resumes are analyzed, and who’s eligible to apply for positions. […]
When Gen Z goes out for a night on the town, they generally no longer keep open a bar tab. Instead, they close out after every transaction, no matter how many times they go up to buy a drink. That’s having a ripple effect across the nightlife economy. Why It Hits: Gen Z is drinking […]