What if TV advertising takes a page out of the influencer playbook?
If companies want to leverage TV audiences to grow sales, they might borrow a tactic from the creator economy.
Content
Hollywood writers strike after negotiations fail
This writers strike will be costly.
Harrison Ford gets de-aged for Indiana Jones and the Dial of Destiny
Harrison Ford got quite the makeover to step back into Indiana Jones’ shoes.
Hollywood writers could go on strike Tuesday
The Writers Guild of America (WGA) is set to essentially pause Hollywood.
An anime and manga boom is a boon for Japan
Both the US and Japan can’t get enough of anime and manga.
Grimes wants fans to deepfake her music
Grimes is embracing that her likeness will be co-opted for AI.
Author Stephen Marche builds a co-writer with AI
Author and journalist Stephen Marche “wrote” the novel Death of an Author using three AI systems. The AI co-writer, named Aidan Marchine (also an AI-generation), may test the limits of what constitutes “creation” and actual “writing” in the eyes of the literary industry, the law, and, ultimately, the reading public. A Marche & Marchine novel […]
Audiences are splitting time between active and passive entertainment
Younger generations are dividing their entertainment time equally.
Tim McGraw launches media company focused on “everyday Americans”
Tim McGraw is getting into the business of cross-cultural communication.
Licensing content could be a gold mine for Netflix
Netflix could opt to restart mass licensing of movies and shows to fill its library back up