TheFutureParty
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The Future. As consumers increasingly seek meaningful and practical wardrobes, they’re ditching microtrends and opting for lasting garments instead. If brands want to avoid fad fatigue, they may have to prioritize timelessness over virality. From fast fashion to fade outMicrotrends are yesterday’s news. Finally over the quick fixHopefully, a renewed interest in quality will also […]
The Future. After less than four years, Supreme has a new home, with VF Corp selling the storied streetwear brand at a loss to Italian eyewear giant EssilorLuxottica. As EssilorLuxottica’s only apparel brand, expect it to make Supreme the flagship of a new push into fashion. Streetwear State of the UnionEssilorLuxottica, which owns brands like […]
The Future. As ecommerce retail has reached its peak, the next era of retail may be hyper-local, in-person-only boutiques that craft a shopping experience. While online retail will still hit record numbers thanks to Instagram and TikTok, those looking to step out of the mainstream may fuel a localized boutique boom that mirrors Gen Z’s […]
The Future. German footwear brand Zellerfeld, famous for its 3D-printed foam shoes, is giving customers the ability to not just design their own sneakers but also sell them in perpetuity with a great cut of the revenue. The new tool could help kickstart the careers of several new designers, especially as foam sneakers have skyrocketed […]
The Future. As the popularity of the WNBA continues to rise, sneaker brands are finally stepping up their sponsorship game. The new deals, cutting-edge products, and associated marketing could finally help drive up the price of media rights for women’s basketball to get closer to parity with men’s. Lacing up the leagueWelcome to the new […]
The Future. While tailored suits may be disappearing from the modern office, white-collar workers still want their more casual clothes to have a made-to-measure feel… and luxury menswear brands are now making it a part of their business. As more companies require employees to return to the office, expect the next batch of upstart luxury brands to […]
The Future. Brands are now regularly capturing digital 3D versions of their products with little more than an iPhone. As 3D printing also continues to develop, upstart labels may be able to scale quickly, turning handcrafted designs into 3D uploads and then simply hitting print. A fit for all realities2D product photos are officially out […]
The Future. A new class-action lawsuit claims it’s so hard for people to score a Hermès Birkin bag that it should be illegal. While the lawsuit isn’t likely to succeed, thanks to a lack of set standards for choosing a would-be Birkin buyer, the case could put a spotlight not just on other fashion brands […]
The Future. Influential fashion publication Highsnobiety is opening its first permanent retail store in Berlin on March 1st that’ll “bring all our digital projects to life,” according to CEO David Fisher. Considering that brand partnerships are one of the biggest revenue drivers of Highsnobiety, more retail brands may focus on curating experiences to sell products. […]
The Future. The COVID years drove fashion towards ecommerce, but a renewed push for IRL experiences has moved brands to find novel ways to make customers travel in their designs. As designers curate how to travel, where to stay, and what to eat, imagine a luxury brand introducing its own concierge service to design an […]