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LeBron’s SpringHill Company assembles investment team

The Future. LeBron James and Maverick Carter’s SpringHill Company has tapped a diverse roster of investors to take a minority stake in the growing entertainment powerhouse, valuing the company at an expected $725 million. Fresh with funding, SpringHill is looking to expand even further… and may focus on emerging tech trends for its next chapter.

Racking up points
After exploring a potential sale for the better part of a year, LeBron James has filled the investment bench for his SpringHill Company.

• SpringHill has sold a “significant minority stake” to RedBird Capital Partners, Fenway Sports Group, Nike, and Epic Games.
• The deal values the company at $725 million.
• LeBron and CEO Maverick Carter will remain majority stakeholders.

It plans on using the funding to expand the company’s many arms, possibly get into the M&A craze, and “bring new content to the metaverse” via Epic — a real-life Space Jam 2?

The deal is just another example of the growing appetite for star-driven companies that have diversified into every creative industry. Most recently, Blackstone group paid a hefty sum to acquire Reese Witherspoon’s Hello Sunshine and is also trying to scoop up Will and Jada Pinkett Smith’s Westbrook Inc.