TheFutureParty
A Community-based Media Company
TikTok is planning to bring short-form series to its app in order to capture the attention of its aging audience. The Little-Big Picture: Short-form series have spiked in popularity for ByteDance’s Chinese TikTok counterpart, Douyin. The company now wants to remake that revenue magic for the rest of the world, especially in the US. The only problem is […]
Spotify is making a big push into the creator economy with a focus on video podcasters. Why It Hits: When Spotify announced its investment in podcasting — just the audio kind — it led to a billion dollars in spending, several outsized deals, and major changes in how audiences consume the format. Expect the same dynamics to […]
TikTok, Spotify, and Apple Music have launched a new feature to drive cross-app traffic to fuel discovery and listenership for artists… and even more engagement for the platforms. Why It Sings: For the past few years, music-streaming services and TikTok were growing into sworn enemies — TikTok was encroaching into music, while music streamers were becoming social platforms. […]
Podcasts, TikTok, YouTube, and X are now the new rulers of the influential media landscape, taking the mantle away from networks, cable outlets, and publishers. The Big Picture: While new media formats create a deeper and more direct relationship with audiences, the authenticity of the information being shared is far more “sus” due to the lack of […]
Both employers and workers have embraced TikTok as a hiring platform, positioning the app as LinkedIn for young people looking to show off their creativity in applications. Why It Hits: Swamped job postings on LinkedIn and impersonal AI screenings for interviews have made finding a job not through a personal connection feel impossible. Public TikTok video applications could give […]
Cheers wants to reshape online dating by bringing back a tried-and-true tradition — letting your family and friends set you up. Why It Hits: With young people valuing friendships over relationships, offloading matchmaking to their opinions seems like a natural step — potential dates are vetted by people they trust (nothing more attractive than a curated recommendation). Between […]
For Halloween, YouTube highlighted the enduring power of an influential subgenre of content on its platform — “analog horror.” The Big Picture: As the creator economy goes mainstream, breaking out on YouTube has become harder than ever — there’s just a lot of content. But creators who have mastered a genre that feels perfectly attuned to the weirder corners […]
Instagram has said that it will start to downgrade the quality of videos on the platform that aren’t generating enough views as a cost-saving measure. Why It Hits: As Meta transforms into an AI company, the costs associated with all things data — chips, computation, storage — are skyrocketing. So, Meta hopes lowering the quality of video on […]
A crop of startups are trying out-of-the-box packaging to stand out in a sea of products on store shelves. Why It Hits: Becoming a conversation starter is the goal of marketing. But when you don’t have the marketing budget, making the product itself the marketing may be a key to reaching consumers. Between The Shelves: […]
Hallmark Media, the studio behind dozens of romantic and holiday films a year, is ramping up its output and experimenting with new forms of entertainment as demand for the brand reaches a fever pitch. The Big Picture: While Hallmark can be the butt of a lot of jokes in media and entertainment circles, the brand’s […]