TheFutureParty
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Content creators are finally getting some official backing in the House of Representatives with the formation of the bipartisan Congressional Creators Caucus. The Big Picture: Content creation is a bona fide cornerstone of the American economy, with Oxford Economics estimating that YouTube’s ecosystem alone was behind 390,000 full-time jobs in 2022. Meanwhile, Goldman Sachs believes […]
Meta is making some serious outreach (and money offers) to Hollywood studios and major production companies to make content for the tech giant’s next-generation VR headset. The Big Picture: Narrative VR content almost had a moment ten years ago, thanks to a handful of ambitious startups… but the tech ultimately wasn’t up to snuff yet. […]
Soot — a visual catalog meets social media platform — has raised $7.7 million in funding to help design the next phase of online content sharing. The Chaotic Picture: The vertical-scrolling feed seems to have reached its zenith with TikTok and Instagram. So, figuring out what’s next could become one of the most lucrative moves for investors. Behind […]
Meta will reportedly allow brands to create and target ads to users on the company’s platforms solely using AI by the end of next year. The Big Picture: Advertising represents a whopping 97% of revenue for Meta, so any changes to it is a massive deal for the entire digital-advertising ecosystem. Coupled with Meta’s aggressive […]
TikTok is turning into a crash course in how to survive a financial apocalypse (whether real or simply vibes), with several spending-focused challenges taking off on the platform. Why It Hits (Our Wallets): As Americans wrestle with tariff-related price increases, the soaring cost of living, and underemployment, they’re looking for ways to save money — […]
As more people start using chatbots for answers instead of search engines, marketers are turning their attention from search engine optimization (SEO) to answer engine optimization (AEO). Why It Hits: Using chatbots instead of search engines like Google to answer questions like “Which airline has the cheapest fares?” or “Is this mole on my back normal?” is […]
Meta CEO Mark Zuckerberg has gone on a rare publicity tour to share the new underlying philosophy of the company — people are lonely and want more friends than they have, so Meta wants to give them a group of AI besties. The Big Picture: It’s true that people are lonely — 30% of adults […]
BBC Studios has created a deepfake version of renowned mystery author Agatha Christie (Murder on the Orient Express, Death on the Nile) to teach a BBC Maestro course. The Big Twist: This isn’t the first time that a deceased celebrity has been resurrected for a performance… but it might be the first time it’s been […]
Daytime talk show The Jennifer Hudson Show has become a social-media darling thanks to the popularity of the pre-show “spirit tunnel” — custom songs made for each guest and sung by the staff as they make their way to the stage. The Big Picture: The virality of the spirit tunnel means it’s capturing the attention […]
Instagram is seemingly working on a feature called “Storylines” that would allow users to link their Stories to others in a single feed. The Big Story: Instagram has been trying to figure out a way to make the platform more social, as features like Stories and Reels become far more popular than posting. On the […]