TheFutureParty
A Community-based Media Company
MSCHF, the brilliant Brooklyn-based art collective famous for satirizing culture, is launching a creative agency to bring its talents to the world of branding. Why It Hits: Since its founding in 2016, MSCHF has evolved from a collective that angered the targets of its trolling into one of the coolest groups for artists to collaborate […]
An app called Neon Coat has become a key platform for models, influencers, and content creators to get free food, services, and experiences in exchange for sharing a pic or video with their followers. The Big Picture: Brands are always looking for ways to break through the noise — so by introducing a bartering system […]
Superstar digital creator IShowSpeed (real name Darren Jason Watkins, Jr.) is currently on a world tour that he’s livestreaming… and countries are paying top dollar to ensure they’re on the itinerary. The Big Picture: While countries like Spain and Italy would prefer less tourism, there are plenty of regions willing to take big swings to […]
CBS’s cancellation of The Late Show with Stephen Colbert, a franchise that’s been running for over 30 years, shows how depressed economics, changing viewing habits, and potentially political pressure are spelling the end of the format. The Big Picture: Once upon a time in the monoculture, late-night talk shows were the water coolers of the national conversation. But […]
TikTok is reportedly building an American version of the company’s namesake app as it finally prepares for a deal with a US buyer. The Big Picture: TikTok was supposed to be banned in the US in January, but Donald Trump has pushed back the deadline on the bipartisan law three separate times. Why? Because actually […]
Big brands are spending more on advertising via anonymous social media accounts. The Full-Page Ad: Also known as user-generated content (UGC) creators, faceless creators establish a brand identity by sharing memes and content. They’re often very young, attending college or even high school, and leverage algorithms to reach a broad viewer base without having to […]
TikTok and Instagram are both preparing to debut revamped, dedicated TV apps to attract a new audience and premium advertisers. The Big Picture: TikTok and Instagram are jealous of YouTube’s recent outsized success in TV viewership, as it’s now the most-watched streaming service in the US — beating the likes of Netflix and Disney+ — […]
Americans’ primary source of news is now social media. The Front Page: 54% of Americans get news from social media platforms like Facebook, YouTube, TikTok, and X, while only about 50% get news from mainstream sources like CBS, ABC, or Fox, according to a Reuters survey. This shift is occurring globally but nowhere faster than […]
Content creators are finally getting some official backing in the House of Representatives with the formation of the bipartisan Congressional Creators Caucus. The Big Picture: Content creation is a bona fide cornerstone of the American economy, with Oxford Economics estimating that YouTube’s ecosystem alone was behind 390,000 full-time jobs in 2022. Meanwhile, Goldman Sachs believes […]
Meta is making some serious outreach (and money offers) to Hollywood studios and major production companies to make content for the tech giant’s next-generation VR headset. The Big Picture: Narrative VR content almost had a moment ten years ago, thanks to a handful of ambitious startups… but the tech ultimately wasn’t up to snuff yet. […]