Original stories eclipse SEO-driven content
Because chatbots generate search results without the need to click through to an article, they could potentially absorb some of online publishers’ search-driven traffic.
Content
Peacock and Paramount+ hold on for dear life
Peacock and Paramount+ are downsizing and tweaking their pricing models to cut a profit.
Disney backs away from big-budget projects
After a several-year boom of seemingly endless content production, the past few months have seen a huge correction in the streaming world.
Snapchat content is getting less profitable
Numerous news publishers are reporting that their Snapchat content profitability is taking a steady nosedive.
Brands hire college kids to be their “chief TikTok officers”
Forget coffee runs — TikTok content creation could now be the foundation of a college internship.
Brands love when that hotline bling
As brands seek to engage customers on a deeper level, they’re jazzing up their ads with good old-fashioned hotlines.
Is Instagram creator-friendly?
Once creators identified TikTok as a platform on which they could go viral, build huge followings, and land ad sponsorships more easily than on Instagram, they began to divert their attention away from the Meta-owned app.
Spotify’s third-party billing option goes global
Spotify’s test run of the User Choice Billing program has been a smash success, reaching 140 markets worldwide.
Influencer marketing firms get a seat at the table
The past 18 months have seen a major increase in ad spend on influencer marketing, and brands are increasingly proposing long-term agency-of-record relationships with influencer marketing agencies.
Will AI-generated content hit different?
While a robot can’t test a food or drug or speak from personal experience, it can deliver free ads.