TheFutureParty
A Community-based Media Company
News influencers are growing in popularity on TikTok as more people under 30 turn to the platform for a curated rundown of the biggest headlines. The Big Headline: The creator economy is transforming every segment of media as people look for voices that they relate to or that feel trustworthy. Influencer-driven news-sharing could ensure that more people are engaged with […]
MrBeast, the most-followed YouTuber on Earth, has acquired the creator-focused job search platform Vouch to help connect influencers with potential team members. The Big Picture: Hiring in the creator economy is a wild west of DMs and emails. A one-stop shop for prospective employees who want to work in the space to show their CVs could be key […]
Instagram rolled out a new tool called “best practices” that coaches creators and businesses on how to optimize their content to be most successful on the platform — tips cultivated by Instagram itself and from surveying creators. Why It Engages: When creators are successful, so is the social platform on which they post. Instagram’s new feature could spark […]
A new lifestyle platform called On The House (OTH) launched a “credit card” that allows influencers to trade their social-media clout for products and services from participating businesses. Why It Hits: Every business is looking for a way to go viral — it’s the entire foundation of influencer marketing. Trading goods and services for publicity is the logical […]
Meta announced some starry updates to its AI chatbots — licensed celebrity voices from A-list Hollywood talent. The Big Picture: It’s not the first time that Meta turned to famous people to give its chatbots some familiar voices. But after the first experiment failed because the celebrities were voicing characters, the tech giant hopes that simply programming the chatbots […]
Digital publishers are turning to WhatsApp’s Channels feature to share content directly with readers, test out new products, and create a relationship with readers all over the world. The Big Headline: Platforms like Facebook and Google leaned on publishers to drive engagement and attract ad revenue but later shifted focus to opinion content, leaving publishers behind. WhatsApp, the […]
California Governor Gavin Newsom signed a new bill into law that puts strict parameters around how social media apps can interact with minors in the state. The Big Picture: Governments, social scientists, and parents are trying to figure out how best to moderate kids’ relationships with social media — technology designed to keep us endlessly engaged. Like many […]
YouTube is rolling out a major redesign of its app over the next six months that caters to the way people are increasingly watching content on the platform now — on their smart TVs. Why It Hits: As user-generated content becomes more cinematic and mainstream, YouTube’s glow-up feels like a blurring of the line between the “premium” movies […]
Snap is overhauling its app to make it simpler, bringing the most-used features to the forefront, spotlighting content from well-known brands and investing in AI. Why It Tracks: Every social media app wants a piece of TikTok’s success, and Snap is hoping that a focus on a unified, short-form video experience will increase user engagement and […]
Spotify is making a pitch to YouTube creators to bring their video content to the audio streamer in an effort to rebrand the platform as a streamer for both the eyes and the ears. Why It Hits: Spotify has been dipping its toes in the video world with its podcast hosts over the past year, but the push […]