TheFutureParty
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The Future. NTWRK’s acquisition of Complex is meant to combine the ecommerce power of the former with the expert curation of the latter — a move that strengthens both companies by diversifying their lines of revenue. If successful, other digital publishers may look to find a commerce partner that helps them wean off their reliance […]
The Future. Launched yesterday in beta, Mantel is both a social media platform and an original content hub for collectibles of every kind. Considering the industry is supposed to balloon past $1 trillion by 2033, Mantel could transform into a key player for connecting amateur collectors with willing investors. Hobby hubBrent Montgomery’s Wheelhouse and Alexis […]
The Future. TikTok is testing a new feature where every video on the app would become shoppable. This could transform TikTok’s stature as a mostly entertainment platform and turn anyone who has great style into an overnight influencer if the platform’s algorithm keeps linking to best-selling products. Repeat businessTikTok is a mall now. Retailers will […]
The Future. In the past month, newsrooms have been downsized en masse, publications have shut down, staffs have been in an uproar, and an entire industry has been in chaos. As media consumption, especially in the news space, continues to transform, many outlets may only survive by either becoming licensed info farms for AI or […]
The Future. Pitchfork being folded into GQ has stirred up a lot of emotions in the music and journalism industries. Essentially, if a tastemaker like Pitchfork can get diminished, is any other pure music publication safe? The future of not just music journalism, but all entertainment journalism, may end up becoming a specialized niche business […]
The Future. Group chats are changing the conversation in the age of social media, giving people connection in a way that’s inherently more authentic, private, and casual. But as group texts become the go-to places for… well… social media, app developers might build messaging platforms filled with too many bells and whistles in an effort […]
The Future. YouTube’s “living alone vloggers” — creators who romanticize the mundane tasks of living and flying solo — have become so admired over the last three years that they’re now a bonafide content genre online. Their growing popularity may reflect young people’s desire for personal space and financial independence in a time of economic […]
The Future. Using LinkedIn to look for dates has become more widespread in the WFH era. Even though LinkedIn’s community policies page forbids this practice, it might be safe to say that any platform with a direct-messaging option will likely also be used for dating. Sliding into those DMsBusiness Insider examines why some people are […]
The Future. The internet is undergoing a massive transformation. And if this generational shift proves anything, it may be that the internet is inherently destabilizing — and building a business model around the latest web iteration could mean that its success will be ephemeral. Video killed the text starWired writer Jason Parham argues that the […]
The Future. Streaks — that ability to keep something like Snaps or pokes or whatever going for years on end — are entering a new phase of cultural saturation. Every platform wants their own version, and marketers are increasingly seeing them as a key way to consistently engage users. Don’t be surprised if influencers start […]