TheFutureParty
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The Future. The internet is undergoing a massive transformation. And if this generational shift proves anything, it may be that the internet is inherently destabilizing — and building a business model around the latest web iteration could mean that its success will be ephemeral. Video killed the text starWired writer Jason Parham argues that the […]
The Future. Streaks — that ability to keep something like Snaps or pokes or whatever going for years on end — are entering a new phase of cultural saturation. Every platform wants their own version, and marketers are increasingly seeing them as a key way to consistently engage users. Don’t be surprised if influencers start […]
The Future. 30 years ago, Bruce Springsteen wrote the song “57 Channels (And Nothin’ On).” Today, there are just as many great TV shows, but viewers have no idea where to find them. As we enter 2024, we could see an improvement in the quality of streaming as TV execs meet audiences where they want […]
The Future. Gone are the days when brands could succeed just by promoting their products and services. Now, people crave resonance in their messaging — and cringe at tone-deaf advertising. As a big election year approaches (that’ll surely fire up the media and social landscape), agency insiders predict that a mixture of ethical advertising, immersive […]
The Future. Jimmy “MrBeast” Donaldson and MrBeast HQ staffer Chucky Appleby’s new data analytics platform, ViewStats, hopes to give creators a one-stop-shop platform for managing their YouTube data. Widespread adoption could turn the platform into the most-important tool for creators to communicate their business and attract investment. Metric mallMrBeast wants to help YouTube creators look […]
The Future. Social media fame and Hollywood marketing are colliding with a new partnership involving Megan “JStoobs” Cruz, bringing her digital influence to the theaters. If the experiment works and turns TikTokers into ticket buyers, every theater chain may try to book their own roster of influencers to host screenings. The big and small screenJStoobs […]
The Future. Instagram is about to give everyone a finsta — a separate account for secret use — with its in-the-works “flipside” feature. If rolled out widely, flipside could propel Instagram into a movement for a more private social media ecosystem and create a feed that’s intrinsically free from influencing. Circle of trustReverse engineer Alessandro […]
The Future. Whalar, a creator and talent management company, is launching The Lighthouse — a physical campus for creators to learn, make, and collaborate with their peers. If the project proves successful, it could pave the way for an entirely new and revolutionary form of education and collaboration for creators. TikTok UniversityThe creator economy is […]
The Future. Microsoft’s Threat Analysis Center found that Cameo videos made by a number of celebrities had been co-opted by Moscow to make it look like they were criticizing Ukraine President Volodymyr Zelensky. The incident shows just how prevalent and, frankly, creative Russian-backed disinformation campaigns can be… which may lead celebrities to think twice about […]
The Future. Another year, another top trending list from TikTok to see if we’re really plugged into online culture, or if we’ve crafted an echo chamber of one. As TikTok continues to redefine what’s mainstream, social media success may now be defined not by who has the largest metrics, but by who best cultivates their […]