TheFutureParty
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The Future. As country fans catch up to the streaming age, the genre is exploding in global popularity, topping the charts and selling record numbers of tickets. If the trend continues, country music may overtake hip hop as the most-listened-to genre in the US by the end of the year. Stars and streamsArtists like Zach […]
The Future. TikTok is wading further into music by creating a new team focused solely on buying up music rights. If it’s successful in acquiring some catalogs, expect those artists to start getting a boost in discovery from the platform’s algorithm… literally engineering viral hits. Warning labelsTikTok wants to take over music one deal at […]
The Future. Music management legend Scooter Braun is officially putting his representation days behind him, focusing his efforts on his C-suite role at HYBE America — the American arm of K-pop powerhouse firm HYBE. Considering his track record of launching unknown acts like Justin Bieber and Ariana Grande into superstardom, expect a new crop of […]
The Future. Despite Live Nation reporting record revenues and ticket sales this year, some tours that you would expect to be hits have turned out to be flops… leading some tours to cancel before they even begin. With so much competition for fans’ attention, some big acts may choose to play in venues much smaller […]
The Future. Wu-Tang Clan’s Once Upon a Time in Shaolin is finally getting the opportunity to be listened to publicly… as long as you can make it to a museum in Australia. Considering the hype that the album has built up over the past decade, the exhibitions could spark a fan pilgrimage… and inspire other legendary acts to […]
The Future. The US Department of Justice, along with 29 states and Washington, D.C., have joined to file an antitrust lawsuit against Live Nation, with the goal of forcing the largest live event company in the world to divest from ticketing giant Ticketmaster. If the case is successful (and we expect this one to be a long fight), […]
The Future. Snoop Dogg is collaborating with Scott “DJ Skee” Keeney’s memorabilia authentication and auction company, Realest, to auction off his personal items from his career. If successful, expect many other major artists to follow suit and maybe even host annual auctions as a sort of tour spring-cleaning. Snoop saleSnoop Dogg is taking a page out […]
The Future. Many Americans either couldn’t get tickets to or couldn’t afford to see Taylor Swift in the US, so they planned European vacations to see her — a phenomenon that Expedia is dubbing “tour tourism.” Considering Beyoncé’s tour is also commanding similar travel, expect tourism firms and live ticketing companies to start offering vacation packages […]
The Future. After three months, Universal Music Group and TikTok have come to an agreement that will bring the music of UMG-signed artists back to the social platform. Now that TikTok is sharing more data, expect UMG to negotiate how to extract some royalties on sped-up and slowed-down versions of artists’ tracks next. UnmuteUMG’s new […]
The Future. As country music, Western wear, and all things Taylor Sheridan have leaped in popularity over the past couple of years, Stagecoach has taken the cultural center stage — especially with influencers and brands. To capitalize on the popularity, expect blue-chip brands to roll out country or Americana-themed marketing campaigns on their way to […]