TheFutureParty
A Community-based Media Company
The Future. The last few years have seen a wave of top artists selling stakes in their music catalogs for major windfalls. The investments have become a significant asset class for labels and PE firms. As the gold rush continues, some innovative companies may look to offer their own version of an ETF in individual […]
The Future. Drake surprise-dropped files upon files of unreleased media from throughout his career. It’s possible that the Canadian rapper may be setting the stage for a project that empowers fans to take part in building a timeline or documentary of his career in an effort to create a new kind of engagement. Media as […]
The Future. Adele didn’t want to tour, so Germany is erecting a massive temporary arena for her to perform a ten-day concert series that’s already gearing up to be a huge hit. Its success could inspire other major artists to make personalized venues a part of their tour to provide something totally unique for fans […]
The Future. Doodles seems to be one of the few NFT projects to really expand beyond that label, with the creation of a branded music label. Considering its Web3 roots, Doodles Records may experiment with releasing music through limited-edition drops that give singles a streetwear vibe. A&R avatarsDoodles is launching Doodles Records in partnership with […]
The Future. Rock star Jack White (of The White Stripes and more) is making his newest solo album go viral without even releasing it online, opting instead to give it away for free from his record stores. Considering the buzz that’s already building and how popular vinyls have become again, the new era of stealth […]
The Future. As country fans catch up to the streaming age, the genre is exploding in global popularity, topping the charts and selling record numbers of tickets. If the trend continues, country music may overtake hip hop as the most-listened-to genre in the US by the end of the year. Stars and streamsArtists like Zach […]
The Future. TikTok is wading further into music by creating a new team focused solely on buying up music rights. If it’s successful in acquiring some catalogs, expect those artists to start getting a boost in discovery from the platform’s algorithm… literally engineering viral hits. Warning labelsTikTok wants to take over music one deal at […]
The Future. Music management legend Scooter Braun is officially putting his representation days behind him, focusing his efforts on his C-suite role at HYBE America — the American arm of K-pop powerhouse firm HYBE. Considering his track record of launching unknown acts like Justin Bieber and Ariana Grande into superstardom, expect a new crop of […]
The Future. Despite Live Nation reporting record revenues and ticket sales this year, some tours that you would expect to be hits have turned out to be flops… leading some tours to cancel before they even begin. With so much competition for fans’ attention, some big acts may choose to play in venues much smaller […]
The Future. Wu-Tang Clan’s Once Upon a Time in Shaolin is finally getting the opportunity to be listened to publicly… as long as you can make it to a museum in Australia. Considering the hype that the album has built up over the past decade, the exhibitions could spark a fan pilgrimage… and inspire other legendary acts to […]