TheFutureParty
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The Future. While Spotify Wrapped gave users insights into how they listen, the company also gave advertisers insights into how people overall listen. Just because Spotify Wrapped has… well… wrapped up, doesn’t mean that these trends are over. So, expect an end-of-the-year ad push to jump on movements like emotion-based listening, the popularity of comedy […]
The Future. At NYC’s Madison Square Garden, legendary rock band KISS debuted a surprise at the conclusion of their final performance: a digital version of their band that’ll continue playing concerts until the end of time. With other bands already touring as avatars, and more digitizing themselves for the AI age, a band’s brand as […]
The Future. Spotify Wrapped unrolled this week to spur a blitz of social media engagement to see what our friends, family, and, maybe, our enemies are streaming. With the rollout of Wrapped being a surprise every year, Spotify has potentially made the feature the most important end-of-the-year list… and the most vital annual marketing moment […]
The Future. Online marketplaces like Indify, Sound Royalties, and beatBread are empowering individuals to place their bets on artists before major labels scoop them up. With the revenue from label-less artists who release music directly growing by 17% last year to an amazing $1.7 billion, streaming has made it possible for musicians to pay the […]
The Future. Bad Bunny’s cultural empire is just getting started for the 29-year-old Latin artist. Spanning entertainment, fashion, and sports, Bad Bunny may be in uncharted territory for a Spanish-first musician… demonstrating how the globalization of music has deplatformed the necessity to sing in English for worldwide superstardom. Year of the BunnyBad Bunny is leveraging […]
The Future. Gannett, the largest newspaper chain in the US, has officially hired its dedicated Taylor Swift reporter: 35-year-old Bryan West. Saying West will be under the microscope is an understatement, but his ability to ride the line between respected journalist and major fan could thrust him into the national spotlight… and potentially even inspire […]
The Future. Global Citizen and pgLang, the creative firm founded by Kendrick Lamar and Dave Free, are joining forces to make Africa the next music-touring hotspot, starting with a Lamar-fronted festival in Rwanda next month. Considering Africa’s growing entertainment industry and the rising popularity of Afrobeats, live music could break even more records in the […]
The Future. “Sped-up” songs may be all the rage on TikTok, and unauthorized remixes may climb the charts on Spotify, but they’re causing some serious headaches for artists and music-rights holders… even if the tracks are helping the songs break through the noise. But with streaming services like Spotify overhauling how artists receive royalties (and […]
The Future. Thanks to the success of Taylor Swift’s “Taylor’s Version” re-recordings of her first six albums, the major music labels are majorly expanding the amount of time until an artist is allowed to pull a similar stunt. But with few artists able to make anywhere near the same financial dent as Swift has, they […]
The Future. Taylor Swift has amassed a fortune of $1 billion, making her one of the few artists to ever hit that milestone from mostly music (and at 33, to boot). That cements Taylor as one of the most lucrative brands (and, yes, she’s a branding queen) in the world — one that’s able to […]