Synthetic influencers: boom or bust?
Brands are experimenting more and more with “synthetic influencers”.
Content
Generative AI is “the next platform”
Ready or not, the generative AI revolution is here.
Peacock and Paramount+ hold on for dear life
Peacock and Paramount+ are downsizing and tweaking their pricing models to cut a profit.
TikTok Shop grows brand participation in the US
TikTok Shop grows brand participation in the US The Future. TikTok’s onboarding more brands for their US Shop feature, which allows companies to sell products on TikTok via a full online checkout service. The platform has had mixed success with Shop globally, but if the test phase yields good results, Shop may come to […]
The future of AI search is up to the Supreme Court
Next week, the Supreme Court will hear arguments from the case Gonzalez v. Google.
Content control is a brand’s BFF
As the AI boom creates a flood of synthetic content online, it’s become essential for brands to put systems in place to review their marketing messages for tone and accuracy before they go live.
Disney backs away from big-budget projects
After a several-year boom of seemingly endless content production, the past few months have seen a huge correction in the streaming world.
People love Bing’s unhinged behavior
Microsoft’s AI chatbot sounds like a character straight outta Black Mirror.
Snapchat content is getting less profitable
Numerous news publishers are reporting that their Snapchat content profitability is taking a steady nosedive.
Rihanna wins the Super Bowl
After her Super Bowl performance, Rihanna’s music broke the Internet with a 211% increase in on-demand streams and a 390% increase in digital song sales.