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Tom Brady is getting into the content game

Religion of Sports // Illustration by Kate Walker

Tom Brady is getting into the content game


Future. Hot off the heels of his retirement from the NFL, Tom Brady is looking to raise significant funds for his sports-content company, Religion of Sports. With sports personalities and content becoming a major driver of growth in the streaming age, expect Brady to quickly find the money… especially since the space will only balloon as NFTs explode (which Brady is also invested in with Autograph) and sports betting gets legalized.

Pass the money
Tom Brady is gameplanning his second act.

  • Religion of Sports, the company he co-founded with former NFL star Michael Strahan and filmmaker Gotham Chopra, is looking to raise $50 million.
  • That would value the brand, which is behind the Brady doc Man in the Arena and the Simone Biles doc Simone vs. Herself, at $100 million.

Religion of Sports has already raised $16 million since its debut in 2016, and counted $35 million in revenue last year.

Team building
As the streaming wars heat up, the best way to put some wins on the board is to shore up on content outside of films and TV… with sports quickly becoming the go-to.

  • The Netflix Michael Jordan doc, The Last Dance, was a massive hit.
  • Major production companies, like Chernin Entertainment and Skydance Media, have recently launched unscripted divisions with a focus on sports.
  • Investment firms are writing checks — for instance, Redbird took a significant minority stake in Lebron James’ SpringHill Company, valuing it at $725 million.

Watch as the major streamers acquire some of these brands to turn them into content-producing verticals, just like how Peacock absorbed the WWE Network last year and became a key driver of paid-subscriber growth.