#BookTok influencers bind their own publishing house
#BookTok influencers launch a publishing house
Content
Hollywood strikes could rearrange the creator economy
The creator economy gets reshuffled
What if TV advertising takes a page out of the influencer playbook?
If companies want to leverage TV audiences to grow sales, they might borrow a tactic from the creator economy.
Affiliate marketing is the middle ground for brands & creators
More brands are turning to creators to promote products with affiliate links.