Hollywood strikes could rearrange the creator economy

The creator economy gets reshuffled

Together with

The Future. Similar to how the 2008 writers strike fueled the rise of reality TV, the current double strike may spark a surge in the creator economy’s influence. But digital creators may be in solidarity with striking writers and actors more than studios expect, which could develop further crossover between the two creator classes. When the strikes inevitably end, the potential work done today on social media could be the basis of tomorrow’s premium movies and TV shows.

Picket content
Some think as the strikes rage on, studios will turn to digital creators for new content, as they’re seemingly the only people they can still work with.

Meanwhile, analysts believe the strike will actually inspire more professional writers and actors to give the creator economy a try, as Paul Scheer and Rob Huebel did during the pandemic with their Twitch channel, “FriendZone,” which garnered millions of viewers and scored a sponsorship deal with Hyundai. 

As the work stoppage dwindles savings accounts, the opportunities presented by TikTok, Twitch, and Instagram may be too hard to pass up… or Hollywood professionals may just find they’re the best places to grow followings for independent projects or show a different side of their creativity.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


No design skills needed! 🪄✨

Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.

Create amazing content quickly with Canva