Gen Z heads back to college… towns
The hope is to get the best of the big city at a big discount.
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Gen Z is trying to own homes by any means necessary
Enterprising Gen Zers are buying homes in cheap areas sight unseen in order to build wealth as owners and get cash flow as renters.
Gen Z has a color scheme
Gen Z seems to really be into bold, bright colors that capture a nostalgia for a pre-modern tech past and an ironic hope for the future.
Gen Zers open their wallets for self-care
The Zoomer passion for healthy living is reflected in the brands they choose to buy, with high-quality food and self-care products topping Numerator’s list of fast-growing brands in 2022.
Gen Z’s lot in life
How does Gen Z’s economic situation compare with that of their parents and grandparents?
Gen Z takes pics that look straight from the early aughts
Point-and-shoot digital cameras, unearthed by Zoomers in secondhand stores or their family’s junk drawers, are making a comeback.
People under 35 give up on saving
Gen Z and (some) Millennials are giving up on stashing away for a rainy day… or their 401Ks.
Job security > dream job
With a possible recession on the horizon, Gen Zers are looking for stable employment rather than their dream jobs.
Gen Z can’t pay the bills as recession strikes
For Gen Z, the recession is making life unaffordable.
Political pollsters gets ghosted by Gen Z
Political polling is becoming a lost art as young voters reject annoying robocalls and robotexts. While pollsters are trying to shift to a social media strategy to collect more accurate predictions,