TheFutureParty
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Pizza Hut is piloting a program in the United Arab Emirates that trades social engagement for free pizza. Yep, you read that right. The Big Picture: Going viral is still the best marketing any company can get, so manufacturing virality is the north star for maximum online exposure. Between The Lines: Pizza Hut wants to make every customer in […]
The Future. Independent distributor Neon has scared up some incredible business by taking a less-is-more approach to marketing its latest hit horror film, Longlegs. With the majority of movie releases falling below expectations this year, expect more upcoming titles to try the less-is-more approach to their marketing campaigns to build intrigue instead of just awareness. […]
The Future. Blue-chip companies like Lego Group, General Electric, Netflix, and F1 are turning to drone shows for big marketing moments. While filling up the sky with advertising is certainly sticky and gets people talking, expect some communities to institute “No Marketing Zones” to keep aerial real estate free from corporate messaging. Billboards everywhereThere’s no […]
The Future. Brands are beginning to play with a “multisensory marketing” strategy — marketing that engages a customer’s five senses — to help people better engage with and recall their advertising. The trend may inspire ad agencies to hire mixologists, chefs, and musicians to join their creative ranks. Taste, touch, feel, spendMastercard is one of […]
The Future. Warner Bros. took its trailer for Godzilla x Kong: The New Empire to the next level by making it an interactive game on Roblox. It’s been successful in capturing players’ attention and may set a course for Hollywood to have a dedicated marketing strategy for platforms like Roblox, Fortnite, Minecraft, and other metaverse-like […]
The Future. McDonald’s is embracing the booming global popularity of anime and manga with a temporary restaurant redesign and entertainment offering called “WcDonald’s” — a decades-running parody of McDonald’s in Japanese entertainment. Like the growing trend seeing brand mascots get weird, the hottest new marketing item on the menu may soon be satire. Everyone wants […]
The Future. The Super Bowl is not only the biggest sporting event in the country, but it’s also the biggest marketing event, with competition over who has the best ad as fierce as any team rivalry. With Usher headlining the Halftime Show and Taylor Swift making general headlines, a record number of female viewers will […]
The Future. The Sundance Film Festival has long provided a way for brands to experiment with new marketing approaches — seemingly inspired by the films themselves. As the lines between art, branding, and fashion blur even more, there may be an opportunity for brand activations to become a more integral part of a film’s rollout […]
The Future. As it becomes increasingly difficult to stand out in a crowded marketplace, marketers are looking for novel ways to put out brand content that resonates with shoppers — and they’re guessing that’s through music. If done right, collabing with a well-known artist to produce an exclusive track or creating original music as a […]
The Future. Brands old and new are bringing back the colorful, anthropomorphic, personality-driven mascots popularized a century ago, but marketing them more towards adults than kids. With nostalgic products ruling the wallets of consumers, the weird exploits of these new mascots may cook up a little entertainment ecosystem in their own right. Retro vibes, modern […]