TheFutureParty
A Community-based Media Company
Brands big and small are jousting with one another through billboards, commercials, and social media, using the barbs to break through the noise and find new customers. Why It Hits: Attack ads have been around forever, but the overall aggressive culture taking over the advertising world is novel. Ironically, studies have found that the mudslinging typically hurts all the brands […]
HBO’s hit show The White Lotus has booked incredible engagement for Four Seasons — the luxury hotel chain where the show is filmed. Now that Four Seasons is an official partner of the show, the relationship is only deepening. The Big Picture: The crossover between entertainment and experiences has reached a fever pitch. While most IP-driven IRL events cater […]
Kia is turning to TikTok — and top creators — to give people a novel, interactive way to customize and purchase its new 2025 Kia K4. Why It Hits: Kia is already getting plenty of positive buzz for the marketing campaign. It’s a microcosm of the shift to interactive, gamified marketing across Gen Z’s favorite platforms, including Fortnite and Roblox. Behind […]
NBCUniversal pulled out all the stops to market its blockbuster adaptation of the Broadway smash Wicked, partnering with over 400 brands for IP tie-ins. The Big Picture: In the words of Universal chief marketing officer Michael Moses, “The world doesn’t operate like a monoculture anymore, so you have to be everywhere.” In an entertainment ecosystem, where big-budget streaming releases […]
A new startup called Cafeteria is hoping to disrupt the consumer insights and marketing industry with an app that connects brands with the opinions of its most hard-to-pin-down customers — teens. Why It Hits: There’s a growing number of protections around the ability to harvest the data and insights of younger users, which is the sector most prized […]
Consumer product brands are experimenting with absurd humor to stand out from the crowd and craft marketing campaigns that leave a lasting (or, at least, bewildered) impression. So far, it seems to be working. The Big Picture: Crafting marketing that doesn’t offend consumers has become a tightrope, especially after a decade of message-driven, serious campaigns. By leaning into […]
Cultured, curated, glossy magazines are making a comeback… this time backed by brands that want to use them as an out-of-the-box way to build community. Why It Hits: There have been endless headlines about the death of print media over the past decade (which only fueled more decline), so the resurgence of print — from publishers like […]
Pizza Hut is piloting a program in the United Arab Emirates that trades social engagement for free pizza. Yep, you read that right. The Big Picture: Going viral is still the best marketing any company can get, so manufacturing virality is the north star for maximum online exposure. Between The Lines: Pizza Hut wants to make every customer in […]
The Future. Independent distributor Neon has scared up some incredible business by taking a less-is-more approach to marketing its latest hit horror film, Longlegs. With the majority of movie releases falling below expectations this year, expect more upcoming titles to try the less-is-more approach to their marketing campaigns to build intrigue instead of just awareness. […]
The Future. Blue-chip companies like Lego Group, General Electric, Netflix, and F1 are turning to drone shows for big marketing moments. While filling up the sky with advertising is certainly sticky and gets people talking, expect some communities to institute “No Marketing Zones” to keep aerial real estate free from corporate messaging. Billboards everywhereThere’s no […]