TheFutureParty
A Community-based Media Company
The Future. Brands old and new are bringing back the colorful, anthropomorphic, personality-driven mascots popularized a century ago, but marketing them more towards adults than kids. With nostalgic products ruling the wallets of consumers, the weird exploits of these new mascots may cook up a little entertainment ecosystem in their own right. Retro vibes, modern […]
The Future. Time moves so fast that we may be entering the era of “nowstalgia” — cycles of missing things that, in actuality, are pretty recent. This phenomenon could encourage brands to give their products a second life if they didn’t really take off during their initial release. YesterhourCoined by BBC’s Leah Carroll, nowstalgia is […]
Sonic identities replace corporate jingles