TheFutureParty
A Community-based Media Company
The Future. Warner Bros. took its trailer for Godzilla x Kong: The New Empire to the next level by making it an interactive game on Roblox. It’s been successful in capturing players’ attention and may set a course for Hollywood to have a dedicated marketing strategy for platforms like Roblox, Fortnite, Minecraft, and other metaverse-like […]
The Future. As Hollywood tries to figure out what exactly makes a film a must-see in theaters, a couple of studios are releasing multiple movies from a franchise within the same year as an experiment — a move that could save both production and marketing costs. If the movies are successful, the line between film […]
The Future. This Presidents’ Day weekend has seen lower movie theater attendance than usual. It’s also witnessed a change in popular taste, with a musical biopic defeating a superhero flick at the box office. This upset could signal that comic book characters are on the way out, as new genres like music-based films are on […]
The Future. Speciality movies like The Iron Claw, Poor Things, The Zone of Interest, and The Holdovers — films that typically skew older — are hits with the under-35 crowd. 2024 could see several breakout arthouse hits, prompting studios to diversify their slates to capture the zeitgeist. Audience discoveryMany of this season’s awards movies are […]
The Future. The Academy Award nominations brought plenty of drama yesterday, with Oppenheimer, Poor Things, Barbie, Maestro, and Killers of the Flower Moon scoring the majority of the nominations. As Oppenheimer and Barbie, two of the biggest blockbusters of 2023, will compete in multiple categories, expect this year’s Oscars telecast to have its biggest ratings […]
The Future. The Sundance Film Festival is in the hot seat as Hollywood grapples with a struggling independent film business. While the fest knows there’s pressure to platform the most commercial titles in the indie space, the organizers stress that its job is simply to support the most-promising voices… meaning the studios themselves may have […]
The Future. Sony found that a little charm from its stars and a lot of love from TikTok could turn Anyone But You into the first rom-com hit on the big screen in a very long time. With many young actors saying that they would love to do rom-coms, the genre may come roaring back […]
The Future. According to THR, one out of five moviegoers has “vanished” since COVID… but that may not mean moviegoing is on the decline. It’s just evolving. The next era of Hollywood may be one where originality, big swings, and hybrid releases help movies rise above the cultural white noise. Marquee mysteries2023 was the year […]
The Future. A growing nostalgia for physical media and a demand for curated in-person experiences have fueled a successful return of the video store — especially among those who feel finding a movie to watch on streaming platforms to be overwhelming and impersonal. As their footprint expands, we may see the return of “Blockbuster” for […]
The Future. Over the next couple of months, Wonka, Mean Girls, and The Color Purple are all slated for release… but only the The Color Purple has really shown that it’s actually a full-fledged musical. The current Hollywood perception is that the actual music in musicals limits a movie’s appeal, but audiences finding out that […]