TheFutureParty
A Community-based Media Company
The Future. The Sundance Film Festival is in the hot seat as Hollywood grapples with a struggling independent film business. While the fest knows there’s pressure to platform the most commercial titles in the indie space, the organizers stress that its job is simply to support the most-promising voices… meaning the studios themselves may have […]
The Future. Sony found that a little charm from its stars and a lot of love from TikTok could turn Anyone But You into the first rom-com hit on the big screen in a very long time. With many young actors saying that they would love to do rom-coms, the genre may come roaring back […]
The Future. According to THR, one out of five moviegoers has “vanished” since COVID… but that may not mean moviegoing is on the decline. It’s just evolving. The next era of Hollywood may be one where originality, big swings, and hybrid releases help movies rise above the cultural white noise. Marquee mysteries2023 was the year […]
The Future. A growing nostalgia for physical media and a demand for curated in-person experiences have fueled a successful return of the video store — especially among those who feel finding a movie to watch on streaming platforms to be overwhelming and impersonal. As their footprint expands, we may see the return of “Blockbuster” for […]
The Future. Over the next couple of months, Wonka, Mean Girls, and The Color Purple are all slated for release… but only the The Color Purple has really shown that it’s actually a full-fledged musical. The current Hollywood perception is that the actual music in musicals limits a movie’s appeal, but audiences finding out that […]
The Future. With movies getting increasingly longer, the debate over including intermissions (so people can go to the bathroom and stretch their legs) has entered the cultural conversation. Ultimately, it continues to be at the discretion of filmmakers and studios… but for those who simply can’t hold it, apps like RunPee may help plan the […]
Physical media eyes a comeback
The Future. Five Nights at Freddy’s is a major success story at the box office and on streaming, buoyed by the rabid fanbase of the game’s franchise. While the strategy won’t work (and hasn’t worked) for every movie, FNAF may prove to be the blueprint for how to eventize a movie with a simultaneous release… […]
The Future. While Christopher Nolan isn’t the first modern filmmaker to make 70mm exhibition a major selling point of their movie, he may be responsible for sparking a newfound cultural fascination for the premium format, thanks to his outsized critical and commercial influence. While studios may try to eventize auteur-driven projects by supporting their use […]
The Future. Paramount pulled out the think-outside-the-box playbook for marketing its remake of Mean Girls, putting the movie up on TikTok in celebration of Mean Girls Day (a national holiday as far as TFP is concerned). With the remake slated for release on January 12th, Paramount may be testing whether re-introducing audiences to older IP […]