TheFutureParty
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The Future. With movies getting increasingly longer, the debate over including intermissions (so people can go to the bathroom and stretch their legs) has entered the cultural conversation. Ultimately, it continues to be at the discretion of filmmakers and studios… but for those who simply can’t hold it, apps like RunPee may help plan the […]
Physical media eyes a comeback
The Future. Five Nights at Freddy’s is a major success story at the box office and on streaming, buoyed by the rabid fanbase of the game’s franchise. While the strategy won’t work (and hasn’t worked) for every movie, FNAF may prove to be the blueprint for how to eventize a movie with a simultaneous release… […]
The Future. While Christopher Nolan isn’t the first modern filmmaker to make 70mm exhibition a major selling point of their movie, he may be responsible for sparking a newfound cultural fascination for the premium format, thanks to his outsized critical and commercial influence. While studios may try to eventize auteur-driven projects by supporting their use […]
The Future. Paramount pulled out the think-outside-the-box playbook for marketing its remake of Mean Girls, putting the movie up on TikTok in celebration of Mean Girls Day (a national holiday as far as TFP is concerned). With the remake slated for release on January 12th, Paramount may be testing whether re-introducing audiences to older IP […]
Neon aims to revive arthouse
Hollywood’s box office recovery takes a turn
The Future. With Barbenheimer representing the last wave of star-driven publicity prior to the duel Hollywood strikes, August is the first month of new movie releases without the marketing help of its cast. While some films have already been pushed to next year, a few underperforming titles during August and September could incite another wave […]
The Future. Since stars Xolo Maridueña, George Lopez, and Bruna Marquezine can’t stump for this weekend’s release of Blue Beetle due to the actors strike, Latino advocacy groups are filling the void. The hope is the latest DC entry can be a cultural moment for the community the way Black Panther and Crazy Rich Asians […]
Movie delays make theater business tricky