Roblox sends the kids to Skull Island

Together with

The Future. Warner Bros. took its trailer for Godzilla x Kong: The New Empire to the next level by making it an interactive game on Roblox. It’s been successful in capturing players’ attention and may set a course for Hollywood to have a dedicated marketing strategy for platforms like Roblox, Fortnite, Minecraft, and other metaverse-like platforms in order to reach Gen Z.

Monster marketing
Hollywood advertising is getting gamified.

  • Warner Bros. released Godzilla x Kong Obby on Roblox two weeks before this past weekend’s release of the new Monsterverse sequel.
  • The interactive experience allowed players to “enter the 2D video and come out in the movie’s world of Hollow Earth,” per Variety.
  • Players could then navigate an obstacle course as Suko (the adorable Mini-Kong in the movie) to collect movie-themed crystals.

The game has reportedly been a hit for both Warner Bros. and Roblox. Users spent an average of eight minutes playing, and a survey found that a vast majority of players was more likely to go see the movie (or ask their parents to take them) after playing the game.

With the movie opening to $194 million worldwide, the game looks to have been part of a winning marketing strategy.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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