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Netflix announced that it’s updating its homepage on its TV app to better surface content from its growing number of new formats and to integrate AI into the discovery process. The Big Picture: Where Netflix goes, much of the industry also follows. By redesigning the homepage, Netflix may be kicking off a new era of […]
After a successful run on London’s West End, Netflix is bringing the fully developed Stranger Things: The First Shadow to Broadway, a crossover that bridges the most recent season and the upcoming final season of the hit series. The Big Picture: Over the past few years, Netflix has made a strong push into the experiences […]
Netflix is revamping its gaming plans to focus on titles that can be played on the TV and bring the whole family together. The Big Picture: Netflix won the streaming wars for film and TV (a $100 billion market) but is looking to gaming (a $180 billion market) as its next growth engine. The company has already […]
Netflix has officially released one of its most ambitious projects yet — an upscale restaurant on the Las Vegas strip called “Netflix Bites” that puts popular movie and TV IP onto your dinner plate. The Big Picture: Netflix hopes that Netflix Bites (which it had road-tested as pop-ups in recent years) can combine two popular trends — themed […]
Having officially won the streaming wars last year (sorry, every other streamer), Netflix is taking a victory lap by showing off its content roadmap for 2025. The Big Picture: Netflix added a record number of new subscribers last quarter, crossing 300 million worldwide. Its stock hit an all-time high of nearly $1,000/share, and its film Emilia Pérez is leading […]
After months of negotiations, Greta Gerwig’s adaptation of The Chronicles of Narnia for Netflix will have an exclusive run on IMAX screens before it debuts on streaming. The Big Picture: Netflix has toyed with theatrical over the years, either so films could qualify for Oscars (Roma, The Irishman) or to eventize some very big investments (Knives Out: Glass Onion, Army of the Dead). But […]
Netflix scored a big win on Christmas with its two nearly glitch-free, live NFL games that featured a halftime show from Beyoncé — garnering an average concurrent audience of roughly 24 million viewers. The Big Game: Netflix has been a hit or miss with the quality of its livestreams because… well… it’s really hard to handle immense global […]
Netflix has secured a deal with FIFA to stream the Women’s World Cup in 2027 and 2031. The Big Competition: Netflix has been ramping up its licensing of mostly one-off sports exhibitions that the streamer can turn into bonafide events (celebrity boxing matches, Christmas Day NFL games) while also refining its livestream capabilities all around the world. Between the Titles: Women’s pro […]
Netflix is ramping up its push into live TV with a growing slate of programs that could catapult the streamer into dominating the exact model it disrupted. The Big Picture: Netflix has officially won the streaming wars. By making live TV a new cornerstone for the company, Netflix could ensure that advertising revenue is juiced from all its customers… not […]
Netflix and Amazon are offering unprecedented incentives to either win projects from top talent or keep hit filmmakers with existing projects at the streamers in the fold. The Big Picture: Hollywood has nearly reached a consensus that launching a movie on the big screen is the best way to turn them into events theatrically and on streaming. That’s […]