TheFutureParty
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The Future. Netflix has opened a branded world in Roblox that acts as a hub for users to interact with its most popular IP, build a community around projects, and debut exclusive content. If the streamer starts seeing some good engagement, don’t be surprised if it rolls out a virtual red-carpet premiere for a youth-skewing show as a […]
The Future. Netflix’s decision to stop reporting subscriber numbers on a normal basis shows that the company has reached the scale that it no longer needs to worry about competitors and that a slowdown could send its stock barreling down as it did in April 2022. With Netflix having won the streaming wars when it […]
The Future. TKO scored a big win by signing a $5 billion, ten-year deal with Netflix for its most popular WWE fight package, Raw. The announcement has already given TKO’s stock a boost, solidified Netflix’s new “drama of sports” strategy for live-sports deals, and made Dwayne Johnson the spokesperson for it all. Don’t be surprised […]
The Future. Anime and manga adaptations are skyrocketing in popularity around the world… and Netflix is ensuring that it becomes the go-to platform for glossy, big-budget adaptations (which, in previous years, didn’t work so well). With the era of the superhero seemingly on the way out, the heroics and scale of anime and manga could […]
The Future. After years of hoarding titles to build their own streaming services, every Hollywood studio is now licensing their movies and TV shows to Netflix to generate cash and reinvigorate their fandom. With these licensed titles commanding almost the same amount of engagement on Netflix as the streamer’s Originals, expect smaller studios to set […]
The Future. Netflix released a report covering the viewership metrics of 99% of its catalog (roughly 18,000 original and licensed titles) that were released globally between January and June of this year and watched for at least 50,000 hours (which is little). While Netflix has historically been more transparent than its rivals, a report of […]
The Future. While the WGA fought hard to codify a success-based streaming residual payment, new data shows most Netflix Original titles probably don’t come close to that threshold. In other words, a minority of programs drive the majority of viewership. But it’s possible that could specifically be an Originals phenomenon and licensed titles could drive […]
Netflix launches new IP-based games
Netflix gamifies our screens
Data drives everything at Netflix