How Netflix marketed ‘Wednesday’ into a hit
Just over a month after its release, Netflix’s hit show Wednesday has become its second-most-watched English-language show.
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The new Netflix era requires broad hits and niche experiments
Netflix has had both a great and terrible year, with many of its movies and shows becoming all-time hits for the platform while the company’s financials and growth-predictions stall.
Netflix expands its global test audience
Netflix is beefing up its semi-secret test audience from a couple of thousand to tens of thousands.
Glass Onion: A Knives Out Mystery reveals layers of Netflix’s theatrical rollout
Glass Onion: A Knives Out Mystery has become a holiday hit at the box office for Netflix.
Netflix moves into livestreaming with a Chris Rock stand-up special
Netflix has announced that it will host its first live-streamed show early next year.
Netflix quietly competes for sports rights
Netflix is reportedly changing its position on live sports and is even engaging in talks with a number of leagues to scoop up rights.
Netflix streams everything cable does — including ads
Netflix’s profits and subscriber base have dwindled recently as intense competition has hurt every major player in the streaming wars.
Squid Game wins Netflix all the money
Audience-data analytics company Parrot Analytics found that Squid Game is a big home run for Netflix.
Netflix reaches for the skies with a push toward cloud gaming
Netflix has announced that it wants to enter the cloud gaming sphere.
Netflix wrestles with whether to put its original movies in theaters
Netflix execs are debating whether putting movies on the big screen will bring more people to the streamer.