Netflix looks for an engagement update
Netflix is getting its groove back, with its Q3 results showing subscriber numbers growing once again.
Content
Netflix debuts ad tier details
In six short months, Netflix has its ad tier ready for primetime.
Netflix’s Glass Onion: A Knives Out Mystery is coming to every theater chain
Netflix and the three major theater chains have put aside their differences to bring Glass Onion: A Knives Out Mystery.
Audiences demand more from their streaming services
As the streaming wars reach their apex, audiences are now demanding even more of the services they subscribe to — gaming, audio, sports, etc.
Netflix’s creative decisions are caught between data and gut-feeling
Netflix makes content decisions by filtering both a creative exec’s opinion and the data presented by its content, strategy, and analysis (CS&A) team.
Netflix asks for a premium on ad slots
Netflix’s ad tier is coming out swinging, possibly setting an ambitious November debut.
Netflix gives old-school marketing a shot with ‘The Gray Man’
Netflix is pulling out all the stops for its biggest blockbuster yet — The Gray Man from Marvel stalwarts the Russo Brothers.
Netflix strikes deal with Microsoft for its ad tier
After talking with all the big ad-tech companies in the business, Netflix has picked Microsoft to help with the sales and tech side of its upcoming ad tier.
Netflix may hit the big screen big time
Netflix is considering screening up to a dozen movies in theaters for about 45 days
Netflix may green-light live streaming
Netflix is reportedly testing out a live-streaming feature that could transform engagement on its unscripted shows and comedy specials.