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The NFL is considering multiple bids to set up both a women’s and men’s professional flag-football league, which could debut as early as next year. The Big Play: Flag football has exploded in popularity in recent years, so investors are chomping at the bit to take the sport pro. If the demand for the NFL’s […]
The NFL and YouTube are expanding their collaboration on the celebrity-driven flag football game that precedes the Super Bowl, with this year’s game featuring talent — not necessarily the football kind — like IShowSpeed, Kai Cenat, Quavo, and Teyana Taylor. Why It Hits: Like its ongoing relationship with Roc Nation, the NFL wants to make sure it wins […]
Jay-Z’s Roc Nation has spent the past five years reviving the Super Bowl halftime show into a showcase for music superstars, lifting the ratings and approval of the NFL overall. The Big Picture: With Kendrick Lamar’s performance this Sunday — the first rapper to ever solo-headline the show — it may score the perfect mix of hip hop, […]
Taylor Swift is still dating Kansas City Chiefs star Travis Kelce, which means the artist is very much front and center of NFL coverage — a phenomenon that’s having major reverberations for game viewership, fan spending, and media priorities. The Big Picture: While the Super Bowl has always been star-studded, the NFL is capitalizing on turning every Chiefs […]
The latest crop of NFL draftees knows more about sponsorship deals than any other class.
YouTube is set to win the rights fight for NFL Sunday Ticket, vaulting the streamer into the sports-exhibition arena.
The NFL is looking to flood Hollywood with a lot more branded shows, movies, and other forms of entertainment to grow the brand and juice revenue.
Tom Brady is moving over to Fox Sports as its lead analyst when he finally retires.
The NFL is in the early stages of developing its own streaming service.
Tom Brady is looking to raise significant funds for his sports-content company, Religion of Sports.